Since its founding in 1975, New Brunswick’s South East Welding Ltd. has supported the seafood processing industry with top-of-the-line equipment and services. South East is CRN-certified to deliver its world-class stainless steel and aluminum equipment to the North American commercial seafood industry – with clients across Atlantic Canada, Quebec, and the United States. The Cap-Pelé-based company also specializes in freon refrigeration coils for all types of water-cooling needs.

It’s an exciting time to be in the seafood processing industry. In 2022, India’s BlueWeave Consulting noted that the global seafood processing equipment market was worth $2.06B (USD) in 2021 and was projected to reach $3.22B (USD) in 2028. “The global seafood processing equipment market is booming because of the rising demand for more automated food processing equipment, growing consumption of processed seafood, health consciousness, increased seafood trades, rapid aquaculture business expansion, and changing customer lifestyles,” noted its report.

Productivity Focus

ONB has prioritized productivity improvement as a key driver that will help New Brunswick businesses like South East Welding increase their competitiveness and overall profitability.

In 2023, to ensure its continued competitiveness, reduce costs, increase productivity, and export sales, and address today’s tightening labour market, South East Welding, with support from ONB, purchased a new CNC (Computerized Numerical Control) lathe machine. “The CNC purchase has a made a huge impact for us,” notes Jean-Yves Robichaud, Manager. “We are now able to manufacture our parts much faster and do it all in-house rather than send that work off to another company. The machine is a precision lathe that our machinists use to complete high-volume jobs that require accuracy and repeatability. Having support from the province on projects of this importance is key to us remaining competitive.”

Robichaud says the company continues to grow and innovate despite the competition for talent, and the company has multiple opportunities right now. “We have open roles for a CNC machinist, manual machinist, and labourers,” he says. “This is a great company to work for. We’ve been in New Brunswick for over 40 years now, we’re not going anywhere, and we operate in a growing sector. Anyone interested in joining our team should contact us.”

Contact South East Welding at

Now more than ever, New Brunswick companies must remain competitive in the global marketplace. Wondering what productivity means for your business? Companies can work with their regional ONB Business Development Executive (BDE), who will support and facilitate the entire process and provide guidance and partner connections to position your business for that next level of success. Contact your BDE now, or to get started, contact ONB at