Canada Connect: A Virtual B2B Program for NB Exporters

Canada Connect is a multi-sector virtual B2B program designed to help New Brunswick companies build meaningful relationships and expand their export potential across Canada.

The program follows a structured approach—Prepare → Position → Meet → Move Forward—ensuring that participants are not only connected with the right buyers, but also fully prepared to engage in high-value business conversations. Participants will receive targeted support through interactive workshops, one-on-one needs assessments, and the development of a professional one-page capability statement to strengthen their positioning and outreach readiness. They will also have the opportunity to engage in a minimum of five curated virtual B2B meetings with relevant Canadian buyers, selected based on their alignment with their objectives.