Whether a company is growing in New Brunswick or considering establishing operations here, having the right information at the right time can make all the difference. That is why ONB created a Market Intelligence Team to strengthen data-driven decision-making across the organization. The team equips ONB’s client-facing groups with the research and analysis they need to better support businesses and help them thrive in New Brunswick.
The Market Intelligence Team works alongside ONB’s Investment Attraction, Export Development, and Client Engagement teams to help support businesses with confident planning and long-term growth.
Research Supports Growth
ONB’s Business Development Executives (BDEs) are better able to support businesses exploring New Brunswick by accessing insights into potential customers in the region, local competitors, available commercial real estate, research and development partners, available incentives, and connections within New Brunswick’s collaborative and agile business ecosystem.
The Market Intelligence Team provides tailored research on a wide range of business needs – from understanding Canadian and New Brunswick regulations and evaluating the cost of doing business here to comparing salary levels and assessing talent availability.
As New Brunswick continues to diversify its export markets, understanding market conditions, customer demand, and emerging opportunities is more important than ever, making timely market intelligence a key part of informed decision-making.
For New Brunswick exporters, ONB can help identify opportunities in international markets by researching market potential, trade flows, and prospective customers. The team also supports companies preparing for trade missions and conferences by identifying high-value contacts, analyzing attendee lists, and helping businesses plan meetings before they arrive.
Since launching in April 2025, the Market Intelligence Team has supported hundreds of projects, reflecting the value it brings to ONB clients.
Building Sector Expertise
The team is also expanding its expertise in 2026 by developing its current team into dedicated specialists in priority sectors such as defence and manufacturing, ICT, fintech, and mining. Through ongoing strategic monitoring, these specialists track emerging trends, policy changes, investments, innovations, and other developments, helping ensure ONB leadership and clients have access to current, relevant market intelligence.
Businesses that work with ONB gain more than access to market intelligence; they gain a trusted partner that brings together research, industry expertise, strategic connections, and personalized guidance to help them achieve their goals. Businesses interested in leveraging ONB’s expertise should connect with their BDE. If you do not currently have a BDE, begin the process of being assigned one by contacting our Business Navigators at 1-833-799-7966 or nav@navnb.ca.
